Mariners Baseball is getting a whole new look with young, exciting players rising up to rebuild the franchise. Their television campaign needed to reflect this fresh approach.
The new look received overwhelmingly positive reactions from die-hard fans and new fans alike. The style, approach, and honest storytelling around the rebuild gave hope and a sense of optimism to the franchise.
Agency: Copacino + Fujikado
Production: Vossler Media Group
Director: Josiah Savage
Creative Director: Brian Lohr