Spearheaded creative work on video elements of the Metro by T-Mobile rebrand. Led a talented team to explore design, motion, and a visual language that took the leader in Pre-paid to a broader audience.
We created a brand anthem video and initial creative asset package to rally the entire company. We developed a network storyline and visual ident to highlight Metro by T-Mobile as a standalone brand, powered by the T-Mobile network. I also wrote and directed a series of TV spots that increased brand awareness by over 20%. All of this fun and challenging work, in collaboration with the internal Metro marketing team, added up to a record quarter for the brand.