Philips Sonicare is more than a great product. They are a technology company, continually advancing sonic technology to make people’s lives better. Our goal for this campaign was to create a direct connection between the advanced sonic technology and the human benefit of the beloved Sonicare toothbrush.
Ultra slow motion highlights the superiority of the fluid sonic motion in mesmerizing detail. The visuals are as artful as they are effective.
Visual match cuts between technology and human benefit show the innovation behind the intuitive design.
We use the iconic silhouette as a transitional element to create brand moments and tie the narrative together visually.